ABC Nissan

Nissan's acclaimed Heisman campaign is back for its 16th season, bringing along fresh athletic talent and some of the brand's latest vehicles. For 2026, the "Tell Them a Heisman Sent You" initiative adopts an updated format, placing long-form YouTube episodes at its core alongside 30-second broadcast spots airing during college football games. This character-led, episodic web series showcases iconic Heisman winners vying to be named Nissan's top ambassador while highlighting an exciting lineup of new models.

Both the Nissan Armada and the Nissan Murano were named segment winners in J.D. Power’s 2026 APEAL Study. While the Armada tied for first place in the Large SUV segment, the Murano earned the top spot in the Midsize SUV segment. The study is based on survey responses from drivers during their first 90 days of vehicle ownership. Some of the key factors evaluated include comfort, design, usability, and performance.

Newsweek readers are always eager to share their opinions about today's hottest car brands, and they've done so yet again for the 2026 model year. Nissan recently secured awards in seven Readers' Choice categories, a tremendous feat by a brand that's always focused on winning. Drivers certainly noticed in 2026.

Most folks are familiar with the prestigious U.S. News & World Report awards. Automakers don't necessarily make vehicles in the hopes of landing on that list, but it's always a sign that they've done a magnificent job when you do see them there. This year, the Armada PRO-4X made the list, and Nissan's beloved Rogue was also among the big winners.